![]() The goal was to test problem-solving approaches and develop useful new ways of seeing things. Over drinks at a place called The Feathers, the group talked through absurd business scenarios, crafting theoretical solutions. Barbara and her colleagues found refuge nearby in a warm pub. miners' strike of 1972, when energy shortages across London forced the repeated early closure of the office in Jermyn Street. Until you do that, you can’t make good decisions on slides or video.”īarbara was with the Firm from 1963 to 1973, first in Cleveland, then in London. “The great value of the technique is that it forces you to pull out of your head information that you weren’t aware was there, and then helps you to develop and shape it until the thinking is crystal clear. ![]() “The pyramid is a tool to help you find out what you think,” she says. The countless courses Barbara has taught on the subject have made it, for many, practically synonymous with structure. First published in book form more than 40 years ago, its lessons are still taught at Embark. The first female MBA professional hire our Firm ever made, Barbara is best known for the Minto Pyramid Principle, her immortal framework for writing and presenting ideas. Please email us at: Minto was with the Firm for only 10 years, but the mark she left is permanent. If you would like information about this content we will be happy to work with you. We strive to provide individuals with disabilities equal access to our website.
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